SEO ToolsLesson 336Free preview
UTM Link Builder
This lesson is part of Web Developer Tools · All levels
Summary
UTM parameters are the query bits in a URL that help analytics tools know where visitors are coming from. UTM Link Builder compiles parameters such as source, medium, campaign, term, and content consistently. Uniform writing is important so that the report doesn't split into many variations for the same campaign.
Key points
- Utm_source marks the source of traffic, such as instagram or newsletter
- Utm_medium describes a type of channel, such as social, email, or cpc
- Utm_campaign brings together several links in one campaign
- UTM values are case-sensitive so they must be written consistently
- Avoid UTM on internal links as it can damage the analytics session
Full lesson
Code examples and quizzes
Full lessons, code examples, and quizzes are available to subscribers. 5 questions.